Putting the Patient First
Serving as one of PrimeImaging’s authorities in vascular and interventional radiology, Dr. James Morrow enjoys a schedule where no two days look alike. He explains, “On a daily basis, as an interventional radiologist, I not only ready and interpret studies like CT, ultrasound, and MRI, but I also do procedures such as biopsies of the lymph nodes, liver, breast, and thyroid.” Whether he’s performing a procedure or discussing treatment options, interacting with his patients is his favorite part of the job – and part of what makes his role so fulfilling. “Many of our patients are experiencing pain and discomfort, so being able to help is very satisfying,” he shares.
East Tennessee State University – Johnson City, TN
Interventional Radiology, Medical College of Wisconsin
1. What sets your practice apart?
We are the only locally owned and operated outpatient radiology center in the area, providing expertise in imaging as well as interventional outpatient procedures like biopsies and vein procedures. Our patient-friendly approach to care, combined with our superior imaging technology, allows us to create an exceptional environment for our patients.
2. How does your staff enhance your practice?
Our staff is integral to the patient care we provide, and they always strive to give patients the best experience possible.
3. Why have you chosen this field of specialty?
Radiology is unique in that we get to do a wide variety of things on a daily basis, from helping diagnose medical problems on imaging studies to performing interventional procedures such as biopsies and varicose vein therapies.
4. What would you consider to be your main strengths?
I always try to understand my patients’ perspectives. Treatment decisions in medicine are not always black and white, so giving patients as much information as possible leads to better decision-making.
5. What is your philosophy when it comes to the care of your patients?
When you put your patients first, the rest of the details will fall into place.