Meet Our Caregivers – Frankie Parrott

Morning Pointe

Serving the
Senior Population

Frankie Parrott has always had a passion for people, but when she began her career in senior living 11 years ago, she knew she had found her calling. “I just fell in love with the senior population,” Parrott explains. “They’ve lived such amazing lives and have so many fascinating stories to share. I encourage everyone to go out and spend some time with someone older than you.” At Morning Pointe of Hixson, Parrott serves as the community relations director – a role that involves meeting with potential residents as well as speaking to senior groups and community organizations about senior living. “My goal is to educate the community on the role assisted living plays in the aging process, as well as encourage others to be proactive when it comes to making senior living decisions,” Parrott says.

It is my pleasure to sit down with potential residents and their families to answer questions, ease concerns, and provide peace of mind.”

My Credentials


ALF Administrator License


Hixson Council Board President, Chattanooga Chamber of Commerce

North River Civic Center Board of Directors


My Specialties

Informative Speaking Events

1. What do you love most about your profession?

I love serving our seniors and getting to know families and their parent(s). Building a relationship with families that can grow into a trusted partnership is so important, and together we can give back to our community in so many ways.

2. What does your day-to-day look like?

A typical day would include multiple visits to physicians’ offices, rehabilitation centers, hospitals, and churches, in addition to meeting with families. I build partnerships with local organizations and people to give clarity about the value of assisted living and help them better understand the process of admissions.

3. What is your best advice for patients?

Be proactive about the care for your senior family members. I always encourage people to go see what’s out there. Assisted living is more like a resort for seniors – you will be pleasantly surprised if you visit with an open mind!

4. What’s the key to making a great first impression?

Listening is key; don’t try to do all the talking. Be engaged in the conversation. Really focus on the needs of the senior or their family. People remember someone that was genuinely interested in what they have to say.

5. What is your philosophy when it comes to the care for your patients?

Having care and compassion for each one of our residents. I treat them as you would treat your mom or dad. Your family is my family!

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